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Get to know Stacey Smoker…

Photograph by Andrew Werner, Make up by Cheryl Esposito

Photograph by Andrew Werner, Make up by Cheryl Esposito

Hi! I’m Stacey… A little about me; I am involved in an 20 year (and counting) love affair with NYC! I call the George Washington Bridge my boyfriend and I chose my apartment because I can see that bridge from my house!

I couldn’t be prouder to be a part of the small business fabric of this city. Its some of the hardest yet most rewarding work that I get to do.

I was born in a small town in Pennsylvania to self employed parents who are 5th generation Maple Producers and I’m proud to offer their maple syrup to my guests @ TLR NYC. Fun Fact: When I was 18 I was crowned the Pennsylvania State Maple Sweetheart! YUP! I had the crown, the sash and the wave down pat!

I’m a cat mom to a tuxedo named Finnley with serious separation anxiety and a thyroid problem and a demon baby Tortoiseshell rescue named Lilith who has serious anger management issues! Recently, my husband saved an abandoned American Staffordshire Terrier named Bayley and I became a reluctant dog mom as well.

I am a National Artist and Global Influencer for Goldwell and I am very involved in the hair competition world. I was just named the Global Creative Awards US Gold Technical Haircutter of the Year and The Global Bronze Editorial Hair Colorist of the Year. To say 2023 has been busy is an understatement! As a seasoned stylist and educator, my true passion (and I believe) my purpose is to get others to believe that they are capable of anything they can dream. I really believe that pushing ourselves out of our comfort zone is where we grow and I try in every class and everytime I coach a fellow stylist to push them toward just a little growth.

Behind the chair, with my guests, I specialize in multi-service experiences, blonding, low maintenance color, hair loss/extensions and grey coverage. In salon, I aim to push our guest experience and we really aim for something worthy of a Michelin Star (if such a thing existed in the beauty industry!)

I see guests Wednesday-Saturday and travel for Goldwell 2-3 weekends a month on Sun-Tues. I give 100 million percent to my business, my team, my work as an educator and my creative work. What I can promise you is this, If you commit to me, I’ll commit to you at the same level. And If we do that, I can guarantee you the best, work environment of your career. No matter what, I’d love to meet you and grow my network. -Stacey


Get to know Sam Alter…

My name is Sam Alter and I’ve been a hairstylist for 15 glorious years. From grown up suburban south orange, New Jersey, to 11 years in nyc I’m still so happy to be here. I have many widespread interests including visual art, piano, and competitive international Latin ballroom dance. After developed an impressive artistic portfolio, I was accepted to Boston university’s prestigious college of fine arts. At Boston university, I took a variety of courses in the arts and finished with studies In Hispanic language and literature.

Upon graduating, i realized that my true passion was for styling hair and makeup. I chose to further my education, and completed schooling at Blaine School of Cosmetology in Boston. After this, i began a competitive apprenticeship at the esteemed Jean-Pierre & Co. Hair Salon in Boston.

Currently, I live in New York City where I can stretch my imagination as far as possible. I occupy my daily time enjoying a flourishing business with a growing clientele. i keep my skills sharp by attending classes at the Redken Academy in New York, as well creating and designing full concept hair and makeup pieces. When I’m not working, I spend time at the gym and with my dog, cat and turtle. 

Working with renowned photographers and other artists has lead me to New York Fashion Week and many other international opportunities. My classical art background and high level education allow me to bring a unique perspective to my field. My love for my art is evident in the passionate way in which I work. Today, I  freelance traveling all over the world doing editorial photo, video shoots, wedding hair and makeup, in addition to working with Stacey Smoker at The Life of Riley NYC.



Meet the TLR NYC Team

We have an amazing blend of Independent and Commissioned Beauty & Beyond Artists at The Life Of Riley NYC - by Stacey Smoker Hair & Co

Our Working Collective Culture is one of community support, creative inspiration sharing and flexible work models. We prioritize our guests and their experience above all else and strive to elevate it in every way we can. To that end we have created a space that not only provides an elevated and luxurious beauty experience, but also provides a lifestyle sanctuary where our guests can gather with friends, work for the day or simply just wait for their Uber in comfort.

Our Salon culture is the perfect hybrid of a traditional commissioned salon floor and a private salon suite. Our space is unlike any “salon” you have ever been to. We believe we have the best of all the worlds, all in one new version of a beauty business model.

We don’t have a reception desk, we have a coffee/wine bar!

And we don’t have a receptionist, we have our front of house welcome barista’s/bartenders!

We offer our guests AND passers-by on the street a welcoming lounge and cafe vibe.

While our guests are our #1 priority, our staff and the independents that call our space “home” matter just as much.

SO, Why should you come on board this ship and choose us as the next stepping stone in your career?

Our leader, Stacey Smoker, is reason #1. She is the epitome of what making magic in your career can look like in this industry and her passion in life is inspiring others to believe in their own magic. As a leader she is fair and patient, she is not afraid to be vulnerable. She creates a safe space for open communication by holding monthly one on one and group team touch bases. Stacey believes in the 3 C’s - Communication, Consistency and Cleanliness.

Stacey is an award winning stylist, a National artist and Global influencer with Goldwell. She does several photoshoots a year and dreams of working with her own crew to create, enter and win a Salon Team NAHA or GCA Award. Mentoring, coaching and supporting her fellow stylists and the industries next generation is what she lives for.